Andreas Kisslinger, CEO, Lightcast




IMPACTING BRANDS WITH ENHANCED ENGAGEMENT

Many content creators and media publishers have requirements which surpass most CDNs. From a comprehensive media management system, customizable players, live-event management and automation for distribution to social networks and OTT, to easily customizable app templates for all major app stores and devices, media publishers seek fully integrated solutions, in addition to mere CDN services

We want to make our customer’s life easier and provide robust, global, highperformance CDN service

Most OVPs have CDNs of their own integrated or partner with powerful, worldwide CDNs. The ideal scenario for a customer is of course to receive as much service as possible from one single vendor. Ideally, they would find a partner who is an OVP, a CDN, a Developer (and even a Marketing Company) all in one. Not only is it a lot easier (thus cheaper) for the CDN and OVP provider to integrate players and archive galleries on their websites and apps, but it is also a lot faster and simply more efficient. Working with only a single point of contact saves time and hassle and customers can avoid the blame-shifting between multiple vendors (which can get on their nerves after while). A package solution for all their Live, VOD, SmartTV, mobile and web delivery needs, including web and app development, is in most cases to the benefit of the customer - both in terms of price, time, hassle and security

Lightcast.com provides the most comprehensive end-to-end service for media publishers with robust, global, bitrate-adaptive CDN delivery. Lightcast. com was established in 2010 and built by a group of experts from the fields of engineering, IT, marketing, streaming and software development. After four years of product development, Lightcast. com started to onboard customers and became profitable within 12 months. Our wide range of OTT, app framework and workflow automation services, and our customer-friendly and ultra-transparent bandwidth billing, set us apart from many CDNs from the start.

Lightcast.com is being led by CEO, Andreas Kisslinger, who has decades of experience as entrepreneur, TV host and executive in the areas of broadcast, media production, media distribution, business consulting and technology, giving him a unique capability to understand how CDN customers think and the challenges they face. He is a firm believer in listening to the market and valuing the input of customers. He views the customers as important stakeholders and patrons of Lightcast. com, and always gives customer requests the highest priority. Being passionate about effective business consulting he is a firm believer in building with sustainable business models and frequently goes extra miles in consulting customers free of charge. With a gift to create and innovate with efficiency, he has been the driving force behind both product development and business development. Despite the amount of responsibilities, he still supports individual employees hands-on with solutions to overcome obstacles and challenges

Media Cloud

The company’s award-winning media management system (CMS) the “Media Cloud” allow content producers and publishers to upload, manage, control and monetize all of their contents across all connected websites, social platforms, mobile apps and TV apps in real-time. The comprehensive capabilities of the Media Cloud allow to automate workflows, save time and resources, and deliver video, audio and livestreaming contents to more devices and platforms. The Media Cloud interface is so intuitive that administrative staff and lowtech users can instantly upload, manage and publish contents on their websites, social sites, mobile apps, TV apps, podcasts and beyond, with ease, from any desktop or tablet, and from anywhere in the world.

Workflow presets allow to automate workflows, dragand-drop schedulers to create linear TV Channels, live-event managers to create live-streams, and audio channels to create podcasts. Fully integrated transcoding services automate the encoding and optimization of video and audio files for instant maximum device compatibility across all OTT, mobile and desktop devices.

Lightcast.com’s comprehensive CDN service, offers userfriendly media and metadata management, automated livestream and on-demand distribution to social media, mobile, web and OTT, real-time publishing control, and built-in app framework with the innovative “App Builder” for all major OTT and mobile devices, thus setting itself apart from many other CDN offerings. “We want to make our customer’s life easier and provide robust, global, high-performance CDN service, with over 100,000 streaming servers in over 100 datacenters worldwide, but at the same time, provide fully integrated automation, distribution, real-time control, content management, monetization tools and OTT services to support content creators and media publishers in saving time and money,” says Andreas.

In addition, Lightcast.com has a unique, customer-friendly approach to CDN bandwidth billing. Instead of billing for monthly bandwidth commits and overages in Gigabytes, Lightcast.com translates the “bits & bytes” of data transfer into actual viewing time, billing by minutes of content streamed, a much more tangible and transparent unit, easier for CDN customers to control and monitor. All Lightcast.com CDN Service Packages come with high-performance CDN-storage, live-event streaming including CDN-side recording, and linear, 24/7 live-streaming, as well as bitrate-adaptive delivery to all devices including desktops, mobile devices, TV devices and automated distribution to third-party platforms such as social media sites and podcast platforms. In addition, linear streams can be delivered to satellite uplinks and cable providers

Building the Future

According to Andreas, nothing frustrates media publishers more than a CDN which lacks all of the features and services out of the gate, leaving the publisher with all of the responsibility to build or buy a content management system, configure and manage third-party encoding services, install and manage streaming servers to run certain workflows - collocated in other data centers, hire numerous app developers for various appplatforms and app-stores, license and customize a web player for website integration, install and run an analytics software to track audiences, set up DRM and other security services, invest months (or more) and 6-figures (or more) into building everything their CDN does not provide them with. Lightcast.com’s turnkey OTT solutions, together with robust, global CDN service, with all backup automation, server redundancy and failover, the comprehensive video platform and CDN service, provides the level of reliability, efficiency and wide range of services every professional publisher’s need

In an instance, the worldwide wrestling association WWNLIVE onboarded with Lightcast.com with their requirement to offer a robust streaming service for live-events and on-demand delivery and to rebuild the pay-per-view web interface for greater scalability. In the process Lightcast.com built, launched and hosted a new website for WWNLIVE. com, with online merchandise store, pay-per-view store, event system, user registration and account system, media archives and live-stream areas - all fully integrated on the WWNLIVE. com website

At the same time, Lightcast.com built and launched WWNLIVE’s Roku and FireTV App and developed APIs to load PPV purchases of user accounts and subscription-based content on Roku sign-in.

After several years of continued success with PPV and merch sales, the decision was made to also roll out a subscription offer. For one year handing off live-streams and subscription monetization to content-syndicator flow sports was tested, but did not prove to be a sustainable long-term solution despite looking promising at first glance.It was decided to roll out WWNLIVE’s own subscription offer on its own website and TV Apps instead, under the name “Club WWN”. The new Club WWN subscription offer uses the Lightcast EasyPay Multi-Platform Subscription System for authentication on web players and on mobile, WWNLIVE’s facebook app, and TV Apps such as Roku and FireTV. The advantage was the extremely low setup cost and fast time-to-market, the multi-platform experience for subscribers, and the simple revshare system in WWNLIVE’s favor.

avor. During Wrestle mania in 2017 it became clear how fast WWNLIVE’s viewership was growing and the need to expand website hosting and optimize for future growth became highest priority to respond to. Lightcast. com installed additional server power and redundancies for the website and, in addition to automated software monitoring, provided additional human monitoring and 24-hour support for major live-events. And over all these years WWNLIVE’s thriving fanbase and passionate community kept on growing, purchasing PPV tickets, watching live and on-demand on web, mobile and OTT, and subscribing to Club WWN memberships continuously

For the days to come, Andreas and his team has an ambitious development roadmap for the expansion of the Media Cloud, with a multitude of additional features and innovations, and the continuous extension of the real-time App Builder, Analytics Suite, App Framework, Multi-Platform Pay-Per-View Automation and EasyPay Subscriber Processing System. “Several key partnerships with major brands in a variety of verticals will take our comprehensive services to more customers,” adds Andreas, “and we are excited over the years to come”.


Company

Lightcast

Management

Andreas Kisslinger, CEO, Lightcast

Description

We want to make our customer’s life easier and provide robust, global, highperformance CDN service


CDN Magazine